Peavey signs Italian distribution deal with Audio Link

Peavey Commercial Audio has entered into a new Italian distribution partnership with Audio Link Srl.

Using Audio Link’s wide customer base, the deal will see Peavey’s full portfolio of audio solutions, including MediaMatrix, Crest Audio and Peavey Commercial Audio now available throughout Italy, Malta and San Marino.

Following new 2016 distribution deals in Spain and the Nordics, this latest partnership is a warmly welcomed addition to Peavey’s European distribution channel.

“In our company history, through our valued customers, we have been able to supply MediaMatrix and other Peavey Commercial Audio technologies, to some of the most prestigious cruise ships, sanctuaries, museums, theme parks, sport arenas, leisure centres, meeting rooms and offices,” said Audio Link MD Stefano Cantadori. “Audio Link pioneered the on-field programmable DSP Matrix Systems in Italy, a class of products that today is the absolute worldwide standard in permanent installation. We believe the role of a distributor is very simple: to be the shortest link between clients and the factory.”

Peavey’s European sales manager Christoph Sesseck, added: “We are delighted to be partnering with a company so rich in heritage and professional values as Audio Link. Our commercial products and solutions are the perfect fit for their already impressive and complimentary brand line up. We look forward to combining our collective strengths and resources to further increase our levels of service and support to our customers in the Italy region.”

(Pictured L-R: Courtland Gray (COO Peavey Electronics), Federico Bianchi (sound engineer, Audio Link), Stefano Cantadori (MD Audio Link), Christoph Sesseck (European sales manager Peavey Electronics) and Kevin Ivey (GM commercial audio, Peavey Electronics))