PLASA has promoted Christopher Toulmin to the role of commercial director.

In this newly created position, Toulmin will oversee all sales and marketing activities in the organisation, driving its commercial divisions which includes its event portfolio (PLASA Show, PLASA Focus Leeds and PLASA Focus Glasgow) and publication Light & Sound international (LSi).

The announcement follows one of the most successful PLASA Show’s in recent history, where Toulmin had a major contribution in his role as director of events, a position which he held for five years. In his new position, he will support the organisation’s strategy to grow both its events and media divisions, whilst exploring new products PLASA can deliver to further support the industry.

Toulmin’s career in the industry spans more than 35 years, and before joining PLASA had taken him from a lighting designer, to an industry innovator through his work at Modelbox, to a creative design consultant.

“Chris’s impressive professional background and knowledge of the industry will be a great asset to PLASA as we move forward as an organisation,” said PLASA managing director, Peter Heath. “With his creative vision, together with a talented sales and marketing team and market-leading products, we expect him to achieve great things in his new role.”

Added Toulmin: “I am delighted to embrace this new opportunity at such an exciting time for the organisation. PLASA events have been going from strength to strength, LSi continues to be a market leading product, and internally we have made changes to ensure all teams are working together in one location, building a strong and collaborative working environment. I look forward to being a part of this continued development, supporting the growth strategy and contributing to the further success of the organisation.”

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