Powersoft has announced two key appointments as it seeks continued growth in the North American market.

Effective immediately, the company has appointed Andrew Pernetti as Eastern sales manager and James Putland as office manager. Both new employees will report directly to Luca Giorgi, general manager, North America, Powersoft.

The announcement comes after Powersoft recently announced its new US headquarters location in Kearny, NJ.

The company says the new appointments boost its North American sales operation while increasing its operational efficiency and customer service capacity. Pernetti comes to Powersoft from Audio-Technica, where he served as sales manager, professional markets for seven years. Meanwhile James Putland joins from Pine Bush School District, where he served as technical services manager. Prior to this, he held several technical support roles including support lead at Apple, where he served for five years.

As Eastern sales manager, Pernetti will be responsible for Eastern Canada and the United States, interfacing with Powersoft’s customers; including dealers, integrators, distributors and end users. His sales experience includes managing sales representatives across the US, and generating sales leads across a diverse range of pro audio channels including MI, pro audio, retail, installed sound and broadcast.

"While Powersoft looks to increase growth across all product segments, I will be focused primarily on the fixed installation market," Pernetti said. "During Q1 and beyond, I hope to create new relationships for Powersoft among dealers, integrators, distributors and sales representatives while ensuring that our existing sales channel has the resources it needs to generate continued growth."

We have tremendous support from the home office in Italy to help us achieve our objectives, and I couldn’t be happier or more optimistic

– James Putland, office manager, Powersoft US

Putland on the other hand, who will be based out of Powersoft’s new headquarters location in Kearny, NJ, brings more than a decade of technical support and office management experience to his new role. While at Apple, he served in various capacities, most recently support lead where he was involved in designing and launching educational programs for both new and existing technologies.

“In my new role as office manager and as a member of the OEM team, I have touch points with our entire ecosystem — which includes manufacturers, customers, distributors and reps and of course other Powersoft employees around the world," said Putland. "My initial focus will be on helping us achieve increased operational efficiency in North America, while ensuring we have an uninterruptible supply chain. We have tremendous support from the home office in Italy to help us achieve our objectives, and I couldn’t be happier or more optimistic."