Powersoft continues its commitment to the US market

Powersoft has announced that it has fortified its sales rep and bolstered its service centre network in the USA.

The announcement follows the opening of the company’s North American headquarters, which was announced in January of last year.

“Our recent investments in our North American infrastructure reflect our continued growth in this region,” commented Luca Giorgi, general manager, North America. “By strengthening our sales network and increasing the footprint and capabilities of our service centres, we will be able to serve our customers better and offer greater predictability.”

Recent investments in Powersoft’s North American infrastructure include the appointment of new rep firms in the Ohio Valley, New England and Upstate New York and New Jersey. McFadden Sales Inc. has been appointed to oversee the Ohio Valley region including Indiana, Michigan, Kentucky, West Virginia, western Pennsylvania and Ohio.

Also, Lienau a/v associates, inc. has been appointed to provide turnkey sales services for Powersoft in the Mideast region, including Delaware, Virginia, Washington D.C., eastern Pennsylvania and upstate New York. In New England, Audio Pros will cover Maine, New Hampshire, Vermont, Massachusetts, Connecticut and Rhode Island.

These appointments have resulted in the manufacturer more than doubling its sales rep presence in these select regions, which the company sees as representing key potential growth geographies.

Powersoft has also announced two new authorised service centres in North America – both of which will offer pre and post-sales support, testing and repair, reconditioning and full warranty service. The two new service centres, located in Rockwaway, New Jersey and Montreal, Canada, add to the company’s pre-existing service centre already located in Ventura, California.

“Now that we have authorised service centre locations across North America, we are able to handle customer needs more efficiently and expeditiously,” commented Luca Giorgi. “Having strategically located service centres also helps us keep a closer pulse on customer needs in different regions. This is all part of our strategy of becoming closer to our customers.”