Powersoft has announced the appointment of Gary Pace as sales manager – OEM – North America.

Pace will be responsible for connecting Powersoft technologies to North American-based audio engineering teams.

Described as an industry veteran of MI and entertainment technology, Pace has over two decades of experience in the industry. He will impart this experience to existing and new Powersoft manufacturer partners by helping to incorporate Powersoft technologies for original equipment manufacturers (OEMs) — which include amplifier modules, DSP and transducers.

Pace also brings his specialisation in installation products to the company. He most recently served as sales manager at Beyerdynamic, and before that, as systems integrator at Advanced Lighting and Sound in his home state of Michigan. However it was his role as global sales & marketing manager at Littlite from 1998 to 2006 that introduced him to the engineering side of OEMs.

“Powersoft technology allows me to help manufacturers of goods to expand their portfolio and get to market more rapidly while being associated with a premium brand,” Pace explained. “Smaller companies benefit from being associated with Powersoft for both performance and because of our strong brand awareness. We can give larger brands an advantage to add products more quickly to take market share from competitors and find new customers. I look for these kinds of synergies, because we are all trying to grow our business, and shortening the engineering cycle is really important regardless of how big the company is.”

With his extensive background in the audio industry and a deep understanding of the manufacturers’ and engineering teams’ needs, Pace intends to introduce Powersoft products to more manufacturers in North America.

“I get to talk to OEM manufacturers every day who are dedicated to their ideas,” he said. “If they are in the audio business, they all could benefit from a Powersoft partnership.”