Powersoft introduces new Indonesian distributor

Kairos Multi Jaya has been appointed Powersoft’s exclusive distributor for Indonesia with immediate effect.

Powersoft joins a portfolio of other high-end brands supplied by company that also includes Digico, Allen & Heath, EAW, RCF and, most recently, Audio-Technica.

The deal with Kairos Multi Jaya represents another significant step forward for the 20-year-old Italian manufacturer in South East Asia. In addition to a fleet of major distributors across the region, Powersoft also has a dedicated Singapore base where APAC sales manager Arthur Soh and technical engineer Remo Orsoni are based.

"We have been admirers of Powersoft’s products for many years, so when the brand became available in Indonesia, we seized the opportunity," said Kairos Multi Jaya MD Pratama Budiman. "From our experiences with RCF, we love the warmth and friendliness of working with Italian companies. Their extremely well engineered amplifiers and products offer the best value for money on the market, are innovative and extremely competitive. In addition, they also share the same vision as ourselves in wanting to educate the market and provide end-users with invaluable knowledge."

Soh added: "Kairos is very experienced in the pro audio market in Indonesia, with good access to the different vertical markets. We also share the same vision in terms of education and this is important as both companies work together to achieve a common goal. I believe that with the right amount of commitment from both companies we will achieve our goals."

"Powersoft’s K, M and Ottocanali series were recently joined by the X Series, and they are all seen on fixed equipment racks in houses of worship, nightclubs and all manner of venues and auditoria, in addition to the mobile racks of production companies," Budiman continued. "The development of the innovative Deva system also particularly excites us."

The new partners will both host a Powersoft Sound School Indonesia event on 27 and 28 August, covering a broad range of topics. Included on the schedule will be in-depth training on Powersoft’s own Armonia software, an exploration of the X Series, a guide to creating and saving presets from loudspeaker manufacturers’ data and demonstrations of both damping control and subwoofer cardioid adjustments. The event will follow similar education showcases in Singapore on 22 and 23 July, as well as Seoul, South Korea on 18 and 19 August. Orsoni and Soh will be present at each event.

Picture (from left): Arthur Soh, Pratama Budiman and Powersoft MD Luca Giorgi.