Powersoft reinforces sales team

Powersoft has bolstered its sales team with the appointment of two new key figures.

Stefano Previtali (main picture, left) takes on the role of regional account manager, EMEA, with responsibility for touring and install, while Fabio Lanini (main picture, right) has been appointed to new sales account, multimedia solutions, responsible for the DEVA product line. They join forces with another recent recruit, Massimo Minardi, who arrived at the company a year ago as sales manager, OEM and M Systems.

According to the company’s pro-audio business unit manager, Luca Giorgi: “This is part of an expansion strategy which will give us valuable new resources as the new season gets underway.”

The company believes that, with a strong background in Pro and MI, Stefano is well qualified to take on his international role. Having been involved in selling Powersoft amplifiers as part of a package for Proel Axiom line arrays, he is not only familiar with the products but also many of Powersoft’s distributors.

He joins the company from InMusic, where he represented its portfolio in more than 20 countries, and prior to that was customer support manager at Music Group.

Of his new role, Stefano stated: “My aim is to bring added value to a company that is growing so fast, and then to communicate these values to the largest possible number of customers who require our advanced technologies. I hope to make partners feel part of the Powersoft family and find technical solutions wherever they are required.”

His role will encompass most of the European territories, while colleague Karl Kahlau will retain Germany, Scandinavia and some related countries

As for Fabio Lanini, his background is in the PC board industry with widespread experience in the US. On his return to Italy, Fabio was introduced to Powersoft and seized the opportunity to take up a newly created position linked to the DEVA product, designed to lead the company further into the multimedia sector.

“I am so pleased to have joined Powersoft,” Lanini commented, “principally because the spirit that characterises this company is evident from the second you walk through the door. Constant innovation and the drive to continue pioneering new technologies is central to their ethos, and DEVA represents just the start of this in the multi-media world. I think it’s going to be a fun ride!”

Massimo Minardi (pictured above) has worked as a sound engineer for rental companies and later as a product specialist before becoming product manager and later R&D engineer for an Italian loudspeaker company.

“Powersoft were looking for someone with loudspeaker experience to be mainly involved in selling the M-Force series worldwide in a role comparable to these of a product manager,” he said. “In addition, I’m in charge of OEM sales of amp modules in Asia. The Asian market is quite new for us, and it is a great challenge.”

In conclusion, Luca Giorgi remarked: “We are delighted to have recruited such experienced people. Massimo has already made a huge impact, while our EMEA sales are in safe hands with Stefano. Finally, we have been able to find a resource to handle a technological product like DEVA that requires different skills and potentially takes us into target markets other than those we are generally focused on.”