Prolight + Sound and Musikmesse to run concurrently for the first time

Next year’s Musikmesse and Prolight + Sound will be held simultaneously on all days, from the 2nd to the 5th of April 2019.

The two events will move physically closer together and be spread across a new sequence of days – from Tuesday to Friday.

For the first time, the whole spectrum of audio products will be concentrated in a single exhibition hall. In Hall 8.0, visitors will find solutions revolving around public-address systems, permanent installations, studio and recording. Opened in September 2018, Hall 12 will feature lighting, stage equipment, entertainment technology and event safety and security systems.

The Live Sound Arena is being relocated to outdoor area F10 in the immediate vicinity of Audio Hall 8.0, and a Demo Room for indoor audio systems is also in the pipeline. Hall 4 brings together associations of the music and event sector and is home to a joint business and networking area for both fairs, while on the new ‘Circle Stages’, exhibitors will present event highlights in the heart of the halls.

Following their successful première in 2018, A3E’s ‘The Future of Music and Audio Technology’ seminars will be expanded and cover, inter alia, subjects that have a decisive impact on the global music industry, such as artificial intelligence, app integration and wearables for musicians. The ‘Immersive Technology Forum’ is also being continued. Companies of the event and media-technology sector will provide insights into best practices relating to 3D and spatial audio, virtual and augmented reality, 360° projection and holography.

“Musikmesse and Prolight + Sound are combining their strengths. With all days now concurrent, we are complying with a request often expressed in the sector,” said Michael Biwer, group show director of the ‘Entertainment, Media & Creative Industries’ business unit of Messe Frankfurt Exhibition. “The concept for 2019 emphasises the strengths of the two trade fairs: professionalism, internationality and the synergistic effects between the industries represented.”