Radial agrees UK distribution deal with Polar Audio

Polar Audio, an established supplier of key industry brands to the installation, MI and professional audio markets, has agreed a deal to become Radial Engineering’s sole distributor in the UK.

Radial is a manufacturer based in Vancouver, Canada that offers a wide array of pro audio products sold under the brand names Radial, Tonebone and Primacoustic. The brand is known for its high quality products in the professional live and recorded markets including DI boxes, splitters and isolators, whilst Tonebone comprises a range of guitar and bass pedals for professional use.

Primacoustic is a range of panels, bass traps, diffusion and isolation solutions that address the acoustic treatment needs of a wide variety of applications from professional audio to houses of worship, education, home entertainment and beyond.

John Midgley, Polar managing director, warmly welcomed the partnership: "Radial is synonymous with high performing, durable and exceptionally well constructed products for the professional audio environment and Tonebone sets the highest possible standard in guitar and bass pedals for professional musicians – a quick look at the company’s endorsees reveals just how highly these products are rated by some of the world’s greatest musicians.

“Primacoustic is the first acoustic treatment product line we have been involved with and will dovetail well not only with our range of studio equipment but also into the wider installation sphere,” Midgley added. “Clearly, we are delighted to have secured this exclusive deal which expands and broadens the scope of our portfolio."

Steve McKay, export sales manager at Radial, also offered his thoughts: “The UK market has always been a vital marketplace for Radial and we are very excited to appoint Polar as our new distributor. We look forward to working with their excellent team and expanding our business in the UK. This will bring together two more of the Radial brands to add to Tonebone under Polar’s control, in the shape of Radial, and Primacoustic. Polar has recently undertaken significant corporate re-organisation, adding powerful and dynamic new energies to this equation. Radial Engineering welcomes this expanded role for Polar within our family and is proud to be associated with such a highly respected partner.”