Radial appoints FACE as Dutch distributor

Radial Engineering has named FACE its new exclusive distributor for the Netherlands.

FACE has been taking care of Radial’s distribution in Belux for years, and both parties have now strengthened their relationship further by expanding their partnership to also include the Dutch market.

Karel De Piere, CEO of FACE explained: ”Radial is a brand with a wide range of smart solutions and problem solvers. Their portfolio contains products that are perfect for the rental, theatre and broadcast market but are equally at home in studios.

“Radial fits perfectly in our existing portfolio and aims both at the professionals market, as well as the MI retail industry. We are confident that we can build on our existing network and years of experience with Radial’s products to serve the entire Benelux market going forward.”

“FACE has been a distribution partner for Radial in Belgium for years now, so it makes sense to appoint them as distribution partner for the Netherlands,” added Radial CEO Peter Janis. “FACE has been expanding into the Netherlands for quite a while now, and with their dedicated local sales team, we are very confident that this is a step in the right direction.”

(Pictured left to right: Reinier Bruijns, account manager at FACE and salesman Peter Van Galen)