Richard Ferriday named Cadac director of sales and marketing

Cadac has appointed Richard “Fez” Ferriday as director of sales and marketing, with global responsibility for sales and marketing of the Cadac portfolio of audio mixing consoles and high definition networking products.

The move sees Ferriday take on direct responsibility for the company’s global distributor network and its North America sales and service subsidiary, newly located in Minneapolis, under the management of technical support manager Mitch Mortenson.

The new North American sales and service HQ provides warehousing and greater space for expansion of the product demo facilities. The announcement comes just days before the launch of the CDC six in the US and Canada at the 139th International AES Convention in New York; the console was also shown earlier this month at PLASA Show in London.

Ferriday will be participating in two sessions during the AES Live Sound Expo; Theatrical Console Automation on Friday 30 October at 2pm, and Modern Digital Mixing Console Fundamentals: A Practical and Ergonomic Approach on the Saturday at 12pm.