Riedel appoints sales manager for Belgium

Riedel Communications has today named Peter Robberechts (pictured) as its new sales manager for Belgium.

In his new position, Robberechts will be responsible for managing and developing both new and existing sales channels; contributing to product, marketing, and project management strategy; and assisting with the ongoing optimisation of the company’s sales organisation.

"Over his career in the media and broadcast industry, Peter has shown himself to be a creative and engaged team player, capable of successfully taking on a variety of roles and challenges, and his professional background lends itself well to addressing the demanding requirements of our customers," said Wilbert Kooij, general manager, Riedel Communications Benelux B.V. "We are confident that he has the character, experience, and expertise to be a great asset to our sales operation in Belgium."

Robberechts most recently served as manager for the Outside Broadcast NV Mediasense division, which provides technical facilities to television stations and production companies for high-profile productions, including numerous major sports competitions and large corporate events.

He is fluent in Dutch, French, and English and has a good understanding of German as well. Robberechts will report directly to Kooij.