Shure announces new Italian distribution deal

Shure has appointed Prase Engineering as its new exclusive Italian distributor, effective January 16th.

According to Shure, the Venice-based firm is one of the leading audio distributors in Southern Europe. Sisme, Shure’s current supplier, will continue representing the brand until January 15th.

“Prase Engineering is a well-established and highly-respected distributor in the market," said Ron Marchant, Shure EMEA’s general manager of sales. "Their business focus and strengths aligns well to our strategy in the country and positions us well for future growth, in particular, in the system integration market."

Ennio Prase, CEO of Prase Engineering, added: “We are tremendously excited about representing Shure in Italy. The addition of Shure’s broad product portfolio complements and significantly strengthens our current audio portfolio allowing us to offer an even wider range of innovative, value-added audio solutions to the system integration, pro audio and retail markets.”

“Naturally the decision to change distribution after such a long, fruitful partnership is difficult," Marchant continued. "Sisme has been our trusted partner in the Italian market for 50 years and we’d like to sincerely thank their organisation for their dedication and commitment to growing the Shure brand."

Keep up to date with the latest developments from the world of pro audio by registering for our free daily newsletter.