Shure makes two key senior appointments

Shure has appointed Rob Smith as its new senior director, Integrated Systems Sales for Western Europe, and James Hill as director of Integrated Systems Sales for the UK and Ireland.

Rob Smith will be responsible for sales and marketing across Western Europe, joining the company after 27 years in the AV integration business in varying roles. 

Most recently, Smith was responsible for setting up HB Communications European operation, managing the business as Regional Manager. Previously, Smith worked with international integrator Electrosonic as part of its Executive Board, managing sales teams and its Service business in EMEA.

Said Smith: “Having been a customer of Shure products for many years and having always regarded the Company as a market leader in terms of innovation and quality, I am extremely excited to be joining Shure in this new role. 

“I aim to use my knowledge of the challenges and opportunities facing our Integrator and Distribution partners to make certain that Shure remains the partner and supplier of choice within the industry."

James Hill joins with significant experience in AV and IT, most recently as head of sales at Panasonic. His appointment with Shure Integrated Systems Sales comes at a significant time, as the business increases its range of audio products for all applications, with installations of Shure products throughout the world.

Added Hill: “I have a real passion for music and have known Shure for a very long time, due to the SM58. When the opportunity came up it sounded very interesting and something I was very keen to explore. Shure has products that are second-to-none, a great philosophy, and they believe in their people. It’s been refreshing to walk into a business that is full of talented and passionate people; it makes my role so much more enjoyable.

"I believe that larger customers are looking for a more global approach from their suppliers, and this is something we’re already working toward. Shure is fortunate in that our customers talk to us, and that’s due to the trust we’ve built with them over the years.”