Symetrix partners with Indian distributor Awan

With latest figures indicating that India has now surpassed China as the world’s fastest-growing large economy, Symetrix has announced a new countrywide distribution partnership in the region with Awan.

Awan represents numerous brands including Sennheiser, Televic, Apart Audio and Bose. The addition of Symetrix to its portfolio will now give customers throughout the AV space the opportunity to access a range of DSP solutions.

“We see great potential for Symetrix products throughout India,” said Awan India director Prasad E.S. “In particular, I am impressed by the scalability and easy expansion of products such as the SymNet Radius AEC open architecture DSP. The fact that they offer support for the increasingly popular Dante media networking technology is another obvious benefit. Plus, the reliability of the Symetrix products over long periods of operation is well-documented and should never be underestimated!”

Corporate facilities, conference centres and performance venues are among the application types in which Awan expects to see strong long-term take-up of the Symetrix range. More imminently, Prasad and his team intend to showcase the brand’s capabilities at several major trade shows, including InfoComm India (1-3 September, Bombay Exhibition Centre, Mumbai), and at a planned series of roadshow events.

“It is by getting out there and showing what audio products can do that you really make a connection with customers,” remarked Prasad. “So with Symetrix, we plan to meet with systems integrators and end-users to demonstrate the flexibility and ease-of-operation that these DSPs can bring to their projects. The plan is to do this both via roadshow events and 1-on-1-style seminars.”

The company also plans to maintain its reputation for after-sales service and support. “Each deal does not end with the sale of the product,” he concluded. “For us, it is a long-term relationship that includes an extensive support function to ensure that users get the very most out of their products. We look forward to continuing this tradition with the full range of Symetrix DSPs.”