Two new sales directors for LOUD Technologies

LOUD Technologies has appointed Sean Humphries to the position of sales director, APAC region, and hired Craig Lewis as sales director, US national accounts.

Lewis (pictured, left) comes to LOUD after more than a decade with Music Group, where he held a number of sales and support positions. His career has also included stints at IK Multimedia, Steinberg, and Yamaha.

In his new position, Lewis will oversee national accounts for LOUD’s Mackie and Ampeg brands, based out of his office in San Diego, California.

Humphries (pictured, right) joins LOUD after several successful years as APAC sales manager for Asia Pacific Music Marketing, where he represented brands such as Native Instruments, Ableton, Universal Audio, Propellerhead, KRK, and Cerwin Vega. His resume also includes stints with Musiclink Australia, where he served as product manager for their Audio and DJ divisions, as well as Moore Music and Derringers Music.

In his new position, Humphries will handle sales and support for the entire Asia Pacific region. He will be based in Hong Kong, in close proximity to all key APAC markets.

"During my 30 years in the industry, I have been surrounded by lots of demo gear, but when it came time to lay down my own hard-earned money, I chose Mackie for its quality," said Lewis. "I’m honoured to be working with such an innovative company."

"Both Sean and Craig possess a good mix of technical chops and account management skills," remarked LOUD Technologies’ Henri Cohen, VP of worldwide sales for LOUD’s Mackie and Ampeg brands. "They are both respected veterans in our industry and very familiar with their territories. I would add that Sean has previously worked with Mackie as sales and marketing manager for Musiclink Australia.

"We’re very excited to have Sean and Craig join the LOUD team, and I’m certain they will play an integral part in helping our partners to even greater levels of success."