UK loudspeaker company Audica signs distribution deal with Exertis

Following a distribution agreement, Exertis customers can now purchase a wide range of products from UK commercial loudspeaker company Audica, via Exertis’ Pro AV division, Exertis Medium.

The new partnership will enable customers to ‘experience enhanced AV solutions through high quality audio systems.’

Under the terms of the agreement, Exertis, a distributor of technology products for the B2B, mobile and retail markets, will distribute Audica’s micro and median series of controllers, amplifiers and speakers to specialist AV resellers. Audica products will also be available for customers of Exertis Unlimited within its Premium audio range.

Audica provides a range of audio solutions for commercial background music, corporate AV and audio communications for a wide range of industry sectors that include retail outlets, restaurants, hotels, meeting rooms and museums.

Chris Godsalve, AV and collaboration business Manager at Exertis Medium, said: “Audica is a welcome addition to our portfolio providing our customers with a comprehensive range of professional audio products which combine leading edge design, flexibility and functionality for a multitude of AV solutions in a variety of industry applications. Naturally, audio is a key part of an AV installation and Audica fits our criteria of providing market leading vendors and products for our resellers.”

Chris Emerson, sales director at Audica, added: “We are delighted to be working with the Exertis Medium Pro AV team with the aim of expanding our easy to install Audica products to their specialist AV and IT customers. With audio representing in the region of 25% of any installation, Audica represents a great opportunity for resellers to offer a complete AV solution and add to the profitability of their sale.”