Joe Commare joins Riedel’s sales and marketing team

Riedel Communications has hired broadcast industry veteran Joe Commare as marketing and sales manager for North America.

Commare will design and implement new marketing strategies geared specifically toward North American markets, as well as provide sales and technical support when needed.

"Joe has spent his entire career in and around the broadcast industry, and he has extensive experience in selling and marketing to fixed and remote broadcasters," said Joyce Bente, president of Riedel, North America. "With a rich blend of technical expertise and marketing-strategy savvy, he will be a valuable asset as Riedel steps up its efforts in North America."

Before joining Riedel, Commare served as an account director for Wall Street Communications, a marketing and PR firm that caters exclusively to broadcast companies. He managed the account of Riedel Communications globally, along with several other clients serving the worldwide broadcast and media industry.

Prior to working with Wall Street Communications, Commare served in multiple senior-level sales and marketing roles for optical fibre-based technology companies in the broadcast industry. Most notably, he spent 14 years with Telecast Fiber Systems, where he was tasked with building an international sales network that included Riedel Communications in Germany.

"It sure seems as if Riedel was the obvious next step for me," Commare said. "Having been on the periphery of Riedel for years, I now look forward to leveraging all of my experience to bring the company’s amazing solutions to customers here at home."

Commare is based in Westford, Massachusetts, and reports to Bente.