Joffrey Heyraud joins Lawo as sales director for France

Lawo, the German manufacturer of audio and video broadcast equipment, has appointed Joffrey Heyraud to drive sales growth within the French market.

With 15 years’ experience in IP-centric radio and TV applications, Heyraud has a wide-ranging knowledge of both the broadcast and IT industries. Prior to this move, he was employed by Digigram to develop business in Asia.

“It’s great to be part of a team with such a great vision about the future of our industry and that has the commitment, passion, right people, and leading-edge audio, video and networking technologies to achieve this vision, for the benefit of our clients,” said Heyraud.

Jamie Dunn, Lawo’s head of global sales, commented: “We are exceptionally happy to have Joffrey on board. France is an extremely important growth market for Lawo and Joffrey’s appointment represents our commitment to approach this market in the most direct and professional manner.”