Riedel opens Dubai office

Riedel Communications has opened a dedicated sales and support office in Dubai.

The new operation is being led by Ahmed Magd El Din (pictured), who has more than 15 years of experience in the broadcast and IT industry.

Working out of the city, Magd El Din will represent the audio, video and communications networks specialist at key trade shows and industry events. Recent deployments of the company’s products in the Middle East include installations at Sky News Arabia and the Formula One Grand Prix in Abu Dhabi.

"The Middle East region is one of the most exciting and rapidly expanding markets in the world at the moment," said Magd El Din. "I look forward to providing Riedel customers in the broadcast, event, and installation markets the integrated solutions that will help them run their businesses and applications in the most cost-effective and future-proof manner. With our dedicated office in Dubai, we’re positioned to provide even more direct customer support and faster service."

Magd El Din joins Riedel having most recently served as Clear-Com Communication Systems’ sales manager for the Middle East. Before that, he spent time as regional sales manager for Almasa IT Distribution and Silicon21-Dubai, as well as product manager for Cisco Systems. Through these roles, he has established relationships with systems integrators and distributors across the Middle East.

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