Asia-Pacific pro AV market to decline to $88bn in 2020, says new AVIXA study

Asia-Pacific (APAC) pro AV revenues are set to decline from $94 billion in 2019 to $88 billion in 2020 due to the impact of COVID-19, but will still outperform other major regions around the globe, according to the new 2020 AV Industry Outlook and Trends Analysis (IOTA) Asia-Pacific Summary produced by industry organisation AVIXA.

APAC is expected to return to strong growth in 2021, with revenue rising by 9.1 per cent. Further forecasts indicate it could reach $126 billion in 2025.

“Decisive approaches to the COVID-19 crisis by many countries in the APAC region have facilitated continued economic expansion of the region. Overall, APAC has weathered the downturn better than other regions around the world, thus propelling renewed spending on pro AV products,” said Sean Wargo, senior director of market intelligence, AVIXA. “APAC’s level of pro AV revenue growth will not only lead the world, but also exceed GDP growth for the APAC region and globally.”

China leads the way in pro AV revenue in APAC, as well as globally, with $55.3 billion in 2020. China also will boast a region-leading 8.3 per cent CAGR from 2020-2025. The smaller Indian Subcontinent will generate $7.7 billion in revenue for pro AV in 2020. The region’s economy and expanding corporate sector will spur a strong CAGR of 7.6 per cent from 2020-2025. East Asia, a subregion that includes Japan and South Korea, will experience a moderate CAGR of 5.5 per cent from 2020-2025. With $3.7 billion in revenue, Australasia represents just five per cent of APAC regional revenue in 2020 and will generate the least growth among the APAC subregions, with a 4.2 per cent CAGR expected for 2020-2025.

The corporate market is the largest application area for pro AV products and services, capturing $18.1 billion in 2020 and growing to $25.9 billion in 2025. With more companies expected to embrace remote working, they will invest in more huddle spaces for when employees are in the office.

Media and entertainment is the second largest vertical market, generating $13.3 billion in revenue in 2020, and a 15 per cent share of APAC revenue. Revenue is expected rise to $20 billion in 2025, keeping this market in second place in the region. Within the media and entertainment sector, headphones, headsets, and ear sets will contrivute the most growth of any product type, with a CAGR of 17.3 per cent from 2020-2025.

The IOTA report is produced by AVIXA in conjunction with Omdia (formerly IHS Markit), a global research firm with expertise across a number of underlying supply chain markets, many of which overlap with the principal components of the pro AV industry.

To learn more about the 2020 AV Industry Outlook and Trends Analysis (IOTA) APAC Summary, visit