Audio-Technica appoints Matt Markgraf Strategic Partnership/Alliance Manager

New appointment emphasizes Audio-Technica s dedication to industry relationships and the broad cross-compatibility and interoperability of its products across the industry

Audio-Technica, recently announced the appointment of Matt Markgraf to the position of Strategic Partnership/Alliance Manager. The announcement was made by Kurt Van Scoy, Audio-Technica U.S. Vice President of Product, Business Alliances, and Marketing, and expands Audio-Technica’s global focus on certifications and integrations with third-party manufacturers.

In his new position, Markgraf will be responsible for leading A-T’s global planning and implementation of aligning partners for certifications and integrations with various brand partnerships. This process begins at the product ideation stage and culminates with a successful certification or third-party integration, to assure Audio-Technica customers the highest level of interoperability possible. In addition to identifying, developing and executing new strategic partnership opportunities for Audio-Technica, Markgraf will also be responsible for cultivating and maintaining relationships among A-T’s existing strategic partners, addressing challenges, communicating their needs, and creating overall synergy among the brands. Additionally he will work closely with Audio-Technica’s marketing department to develop key end-user programs designed to maximize A-T’s relationships with its strategic partners in their target markets.

Markgraf comes to Audio-Technica from Industrial Training Services, where his latest title was Director of Strategy & Client Success. He has experience in strategic planning, product development, and project management to align with long-term company goals and vision.