UK-based pro audio distributor has agreed a strategic music distribution partnership with Perfect Octave.

The new agreement capitalises on a unique module available within QSC’s Q-SYS software-based ecosystem, with the partnership allowing for multiple zones of curated, fully licensed music for businesses to be run directly from the audio processor. Advance scheduling, importing music from third party platforms and custom mixes can be controled without the need to install multiple third-party boxes.

Peter Sheppard of Perfect Octave commented: “This market is always evolving. There has been rapid change in how people discover and experience music and that shows no sign of slowing. The way people are listening to new music has shifted from radio play to streaming services. However, there is a downside to this. We find people are much more inclined to stick to what they know with music rather than venture out of their comfort zone and try something new. This is so easy to fall into with streaming platforms and algorithms that decide what music would suit you best.”  He adds: “Public spaces such as retail stores, bars, restaurants and leisure facilities have an enviable ability to provide exposure to new music for their customers or guests. Being responsible for the discovery of music is very powerful for any brand so there are always those that look to improve their offering and be the memory that comes back to someone when they hear a particular song for only the second time.”

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Ben Spurgeon, senior application engineer at Audiologic added: “The unique benefit we have here is that usually this sort of service requires dedicated streaming hardware, whereas we can achieve this with existing Q-SYS Cores. This allows us full control of the background music via a Q-SYS touchscreen running a custom UCI and can match it to any styling requirements. Equally important is the fact we can easily add this to any existing Core deployments we have out there.”

Sheppard concluded: “We’re very excited to be working with Audiologic on this solution. Integrating a licensed music source to customers in a business environment can be challenging, as many services require multiple third-party boxes and offer little to no control for the integrator or end-user. Audiologic have the teams and resources in place to understand and deploy the benefits of licensed music for business running on Q-SYS, so it was a natural fit for us.”