German audio tech firm d&b has acquired UK-based SFL Group leading to the formation of a new service service-focused business, d&b solutions. 

SFL Group is a multidisciplinary AV provider specialising in event production, installation services and equipment sales. A long-time d&b sales partner, SFL has long-standing business relationships with several major brands including the Royal Albert Hall and McLaren Racing. 

The whole SFL team will join the new d&b solutions business.

The move is part of d&b’s long-term strategy to become an audio technology and solutions company that can address trends such as immersive AVL experiences in multi-event venues.

The newly formed d&b solutions will act independently from the group’s d&b audiotechnik.

The Managing Directors for d&b solutions are d&b Group CEO Amnon Harman (pictured), d&b Group CFO Jens Nilsson and d&b solutions Director Finance and Operations Michael Aldinger.

“d&b solutions is born out of customers’ increasing demand for the integration of full AVL solutions,” said d&b Group CEO Amnon Harman. “We see a rise in requests for manufacturer support in design, planning and integration services as well as new buying behaviors regarding system ownership and managed services. The creation of d&b solutions as a standalone business entity under the d&b brand will address these developments and accelerate our solution offerings across the entertainment technology market”.