EAW inks DirectLink deal for Rocky Mountain States

US loudspeaker manufacturer EAW has appointed DirectLink Marketing as its representative for the Rocky Mountain States, serving Wyoming, Idaho, Utah, Colorado, New Mexico and the El Paso, Texas area.

Based in the Salt Lake Valley, UT, DirectLink is a manufacturers rep company that focuses on audio, video and lighting brands with a primary focus on resellers.

“With over three decades of industry experience, DirectLink Marketing has a reputation for representing only top tier brands – we are honoured to have EAW as part of its esteemed line card,” said TJ Smith, president, EAW. “Principal Dave Larsen has a deep understanding of his customer base and the market, and we look forward to better serving this expansive territory.”

“When I was looking for a speaker company, I asked some well-respected industry colleagues and as we went down the list, EAW clearly stood out as the company that we wanted to represent,” added DirectLink founder Dave Larsen. “In addition, Josh Garcia, a former EAW employee who now handles the Colorado region for us, highly recommended the brand and given his extensive EAW knowledge, the partnership just made sense. EAW has an impressive track record and has been a class leader for quite some time. The company’s new ADAPTive technology products are cutting edge and something we didn’t have access to before. They are a welcome addition to DirectLink’s catalogue.”