Pro audio specialist Genelec has pledged to donate a percentage of every sale of its new RAW loudspeaker range to the Audio Engineering Society (AES), for the remainder of this year. 

The company will also be funding ten one-year AES memberships for those individuals whose lives have been impacted by the COVID-19 crisis.

The AES unites audio engineers, creative artists, scientists and students worldwide by promoting advances in audio, and disseminating new knowledge and research. Impacted by coronavirus, the Society is looking to raise $500,000 in donations.

A long-serving member of AES, Genelec says it greatly appreciates the benefits that the Society brings to individuals for career advancement, and to the audio industry as a whole. 

“To us, the AES represents the only serious forum for the development of audio, and the work it does for our industry is invaluable,” says Genelec Managing Director Siamak Naghian. “In its pursuit of excellence and dedication to raising the bar in the industry, it is without equal, and our approaches have much in common. We will do everything we can to help the Society through the ongoing crisis, and this donation is just one way of showing our support and appreciation for this much-loved institution.”

Genelec’s special RAW aluminium colour finish is available on a selection of the most popular models in its Studio, AV and Home Audio ranges. All RAW models feature the brand’s Minimum Diffraction Enclosure (MDE) design, developed in close collaboration with leading industrial designer Harri Koskinen, and fashioned from recycled aluminium. 

These RAW versions require no painting and less finishing than standard painted models,  creating an environmentally friendly loudspeaker, each with a unique look and feel.

“Genelec has been a steadfast partner to the AES for decades, contributing resources and expertise that play a major role in the quality of our Convention technical programs,” says AES President Agnieszka Roginska. “The AES greatly appreciates Genelec’s pledge of yet further support, helping sustain the Society’s essential contributions to the audio industry.”