Screenshot 2021 02 09 at 10.18.57 uai - Audio Media International

Gibson partners with KRK in audio education charity campaign

Guitar giant Gibson has partnered with studio monitor specialist KRK on a new initiative aimed at providing studio gear to schools and other non-profit organisations to promote learning through music.

The partnership is formed by Gibson’s charitable arm, Gibson Gives, and KRK Systems, operating under the name KRK Kares. The campaign will see a variety of educational organisations and charities equipped with top of the range monitors and headphones to facilitate music education. 

In November, KRK shipped 46 ROKIT 5 G4 studio monitors and 46 KNS headphones to music therapy charity Music Has Healing Power. These KRK products will be sent to Shriner’s Children’s Hospital’s in-house studios, which are currently being built. KRK is also working on additional charitable opportunities with organisations such as the Ryan Seacrest Foundation and Notes for Notes.

“The bright yellow cones of KRKs are instantly recognisable,” said Phillip Gilley, CEO and co-founder at Notes for Notes. “When youth walk through the doors of any Notes for Notes studio, they know we have the tools to help them make their music, and they recognise the partners that have supported their dream to do so. We are so grateful for the support of KRK Kares and Gibson Gives, which has helped outfit our N4N studios around the country and believe in our message of ‘Producing Tomorrow’s Musicians’.”

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Meanwhile, KRK Kares, via the Gibson Gives ‘Play it Forward’ programme, recently donated a pair of KRK ROKIT 5 G4 studio monitors and a pair of KNS headphones to Buck McCoy, a prominent Nashville-based artist who tragically lost his home and all his studio gear in the bomb attack in downtown Nashville on Christmas morning 2020. 

“The entire team at KRK Systems is committed to giving back to the community through the KRK Kares giving program,” said Sterling Doak, director of marketing, Gibson Brands. “Music has the ability to bring people around the world together, to educate, to entertain and much more—music truly has no bounds. With KRK Kares, we are thrilled to be able to help organisations with the wonderful experience of music creation by providing top-performing KRK studio monitors and headphones. Through the power of music and high-quality recording solutions, let’s keep making great music together.”

Schools or non-profit organisations that are centred around music and would like to be considered for the KRK Kares giving programme are encouraged to visit the Gibson Gives Give Music page. Select the Request a Donation button to complete the online form and indicate KRK Kares. 

For those looking to subsidise the programme, select the Donate button—100 per cent of all donations go to KRK Kares and Gibson Gives. 

For more information on KRK Kares, please visit www.gibsonfoundation.org/krk-kares