‘He’ll catapult us to the next level’: Industry veteran Michael Palmer joins EAW

EAW has appointed industry veteran Michael Palmer as its new director of US sales.

The appointment comes as part of EAW’s expansion plans, following the release of new loudspeaker  products such as ADAPTive, MKD, KF810P and the Radius Series.

“We reached a point where it was crucial to strengthen our sales leadership to guide our talented sales team to the next level,” commented Marco Breda, EAW CEO. “Palmer’s stellar reputation, knowledge and relationships with key decision makers in our industry make him the ideal candidate to catapult us to the next level.” 

In his new role, Palmer will oversee all aspects of sales in the US, working closely with the firm’s sales reps and regional managers. Furthermore, he will also build relationships with EAW’s install and touring applications teams, as well as consultants and production companies. 

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