JBL signs Martin Garrix as global brand ambassador

JBL has signed up Dutch DJ and producer Martin Garrix as a global brand ambassador.

The partnership will see Garrix collaborating with the audio equipment manufacturer on products launches, events, and campaigns. 

“JBL has been my go-to audio brand for a while, so I’m super excited I can now call myself a global brand ambassador,” said Garrix. “I’m always surrounded by music, so to collaborate with them creatively is an opportunity I couldn’t turn down.”

Garrix, who is still only 24, has appeared at some of the world’s biggest festivals, including Glastonbury and Tomorrowland. In 2016, he founded his own record label – Stmpd Rcrds, pronounced as ‘stamped records’. 

“We have seen how Martin’s enthusiasm, excitement and essential energy sparks huge crowds into the highest levels of joy in life. At JBL, we create and share the same values by providing experiences and the best sound that connects people throughout the world,” said Ralph Santana, Chief Marketing Officer at HARMAN.

“We are delighted to have Martin as an ambassador. He brings an energy that will connect with and excite our JBL fans around the world and we can’t wait to see this partnership flourish.”

Garrix joins JBL’s lineup of ambassadors which includes singer Bebe Rexha and footballers Virgil van Dijik and Lucas Hernandez.