Martin Audio makes play for South American market with new distributor for Ecuador

Martin Audio has expanded its presence in South America with the appointment of Mejor Sonido as its first ever direct distribution partner in Ecuador.

The appointment was confirmed by Berenice Gutierrez, director of Pro Active Latin America and Latam Sales for Martin Audio. “This is the first official distribution partner in the country and I’m proud to get them on board, and into the LATAM Distributor Partnership,” she commented. 

“Martin Audio had been approached by several system integrators, rental companies and major distributors due to the wider product catalogue and solutions that the brand has developed in recent years, covering markets such as installation, rental/touring, broadcast and MI.”

She continued: “We are proud to get the support of Ernesto Vallejo, Lorena Parra, Dave Escobar and Eduardo Leon at Mejor Sonido, who already report a high level of customer support in their country, notably with BlacklineX Powered. During the pandemic this has received great feedback from their team and market.”

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Ms Gutierrez said she had known the Mejor Sonido family for many years, adding that the company now had the experience to unite the entire Martin Audio community under the manufacturer’s new business model “with a multicellular powered line array on the one hand and any of our other new systems on the other.”  

“Pro Active LATAM are giving us total support with forums, and seminars, and generally supporting us 24/7,” added Dave Escobar, Martin Audio product specialist at Mejor Sonido. This activity includes seminars, roadshows, advertising, online e-commerce and online forums.

Mejor Sonido owner and managing director, Ernesto Vallejo, concluded: “We are facing difficult times but will continue with our best efforts to work with top brands who believe in us, such as Martin Audio. I’m confident that once we are over [the COVID pandemic], we will be able to offer great solutions for our clients with brands such as them.”

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