NAMM announces Visa Assist Programme

The National Association of Music Merchants (NAMM) has introduced Visa Assist, a new support programme designed to help international members of the pro-audio and MI industry attend and conduct business at the 2017 NAMM Show.

The initiative aims to offer helpful guidance for international attendees while streamlining the application process.

“The music products industry is truly a global community and no place better exemplifies that than the NAMM Show,” shared Joe Lamond, president and CEO of NAMM. “Our goal with Visa Assist is simple: to ease the red tape in acquiring a visa so that every member feels at home in Anaheim in January.”

The Visa Assist programme is set to launch on Wednesday 27 July as part of the 2017 NAMM Show badge registration. Visa Assist will offer attendees and exhibitors a letter of invitation to attend the show along with critical advice and assistance in the visa process. International NAMM members and other industry professionals interested in participating in the program are encouraged to visit the webpage to request a letter of invitation before 1 October 2016.

The 2017 NAMM Show will be held 19-22 January at the Anaheim Convention Center in Anaheim, California. Annually, the show draws nearly 100,000 attendees from 125 countries. Badge registration and housing requests for all 2017 show attendees will also open on 27 July on