QSC EMEA makes distribution changes in Nordic countries

QSC is changing its distribution model for its installation business in the Nordic countries, moving from a single regional distribution approach to a country-specific model. 

Audiovision AB will become the exclusive distributor in Sweden, with Benum Norway AS appointed exclusive distributor for Norway. In Finland, Denmark, and Iceland, QSC will establish direct distribution working with selected in-country integrators. The arrangement with current distributor for the entire Nordic region, EM Nordic, will conclude on June 30, 2021.

“We have been able to further strengthen our position across all business units with additional, dedicated QSC employees focused on serving the region,” commented Jan Villumsen, market development manager Nordic, QSC EMEA. “With the new distribution model for the Nordics, we’ll team up with highly experienced exclusive distribution partners in Sweden and Norway while serving other countries directly, ensuring customers receive optimum support for their QSC solutions.”

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“QSC has been actively expanding its presence and market share throughout the EMEA region over the past three years,” added Duncan Savage, regional director Northern Europe, QSC EMEA. “Of course, our distribution model should support this development which is why we decided to work with Audiovision AB and Benum Norway AS as partners who share our vision and strategies.”

Savage continued: “We look forward to working with these new exclusive distribution partners as well as building direct relationships with system integrators, consultants, software developers, and end customers in the other countries. We also would like to thank EM Nordic for their great work and commitment during the past years.”


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