Riedel Communications has appointed Vincent Lambert as general manager for Japan and South Korea as part of its continued expansion into the APAC territory.

Lambert moves into the new role after four years as the company’s head of global system consulting. He will now report to APAC direct Simon Roehrs.

“Vincent is the ideal choice to head Riedel Japan,” said Roehrs. “He brings a powerful mix of broadcast engineering, sales engineering support, and business management to this important position, as well as in-depth knowledge of the Riedel product family and our customers’ requirements. He and his five-member team are perfectly positioned to propel Riedel into the next generation of growth in the vital APAC region.”

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Lambert takes charge of a Tokyo-based operation that has grown significantly since its opening five years ago. In 2018, Riedel Japan moved to a new HQ located between the Shinjuku and Shibuya districts and near the new National Stadium. The Tokyo facility is located near Riedel’s long-term local partner Otaritec.

Martin Berger, CSO of Riedel, added: “Since opening our Tokyo headquarters back in 2015, we have doubled our size and presence in the world’s largest metropolitan economy. Our current office reflects our company’s commitment to further improving communication and customer service, support, and relationships with APAC partners and customers. The investment has really paid off: We’re able to serve local customers even better than before, especially at large, high-profile events in Japan such as the 2019 Rugby World Cup and next year’s Summer Games.”