se audiotechnik

‘You have to invest and be courageous’: SE Audiotechnik expands sales department

German pro audio specialist SE Audiotechnik has added two new recruits to its ranks as part of an investment drive to combat the effects of COVID.

Joining the firm is Manfred ‘Manne’ Sumfleth as sales manager for Germany and Andreas Mayerl as sales director of exports.

Having worked with numerous pro audio companies during his career to date, Sumfleth will be looking to grow the brand’s presence among rental and installation companies throughout Germany. He will also manage his own warehouse in order to organise and conduct product demos at partners’ premises as efficiently as possible. 

Mayerl brings over 30 years of music industry experience to his new role, where he will devise SE Audiotechnik’s export strategies.

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“We are very proud to have brought on-board such high-calibre sales experts,” said SE Audiotechnik founder and owner Michael von Keitz, “This allows us to bring our products to the market faster and more efficiently, internationally, and to serve our existing customers even better. Especially now, I think you have to invest in the industry and be courageous – so that together we can finally overcome these very tough times.” 

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