Universal Music Group has revealed plans to enter the hotel market with the launch of UMUSIC Hotels, a chain of music-based experiential hotels.

Launched in partnership with Dakia U-Ventures, an entertainment impact investment group, UMUSIC Hotels will ‘draw inspiration from their respective local culture and serve as creative hubs in communities around the world – promoting positive social change, education and innovation through the power of music’. A statement on the UMG website also promises that the new hotel chain will help local communities by creating jobs for local residents and providing opportunities for local artists by establishing new ‘state-of-the-art’ venues.

The first three UMUSIC Hotels confirmed will be located in Atlanta, Georgia; Biloxi, Mississippi; and Orlando, Florida. Additional location around the world are expected to follow.

Bruce Resnikoff, President and CEO of Universal Music Enterprises, said, “Through music’s unique power to inspire and unite – especially given UMG’s unparalleled roster of artists and labels – UMUSIC Hotels will both highlight these cities’ rich music heritages and provide new opportunities for artists to reach fans in immersive, innovative and authentic ways.”

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Robert Lavia, chairman at Dakia U-Ventures, said: “Every destination holds a great story just waiting to be told through its cultural heritage and its music. Through this new concept, we will both help people discover new ways to channel their love for music and the arts and help empower the transformation of communities worldwide through cultural, inspirational, creative and conscious collaboration. And we’re thrilled to work together with Universal Music Group who shares our vision and passion about the powerful role of culture and music for each community we touch.”

Pyramid Hotel Group has partnered with the joint venture for the United States operations of the hotels. Warren Fields, Pyramid’s CEO, added: “We’re excited to work with the Dakia U-Ventures and Universal Music Group teams to launch this new category of experiential hospitality and helping to create properties that truly embody the spirit of the communities of which UMUSIC Hotels will be a part. We share in the vision to give fans, guests and our communities best-in-class experiences around the world.”