We Make Events releases Christmas ad in support of creative professionals

We Make Events has released a new Christmas ad dubbed The Show Can’t Go On in recognition of events and creative professionals whose livelihoods have been impacted by COVID-19.

Created by Sam Bradford at production company Praxima, the clip highlights the vast range of roles and professions that have been affected by the pandemic this year.

“At this time of year, we should be working hard and enjoying the best live events and entertainment in the world,” said lead producer of #WeMakeEvents, Gary White. “This is a season that can be challenging for many. It’s now made harder by the lack of work. We wanted to create a film that is heartfelt, to show our industry that, as an organisation, ‘we have your back’ and to remind the public that we still need support.

“As we know, it takes an extensive supply chain of businesses and freelancers to put on a show, exhibition, gig or event,” he continued. “With this now breaking down because of lack of financial support from the Government, when we do come back, the landscape may have drastically altered. These careers aren’t learned over night; they take time to craft and hone. People who work in this industry do it because they have a passion for their work.”

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Bradford added: “This has been a hard year for our industry, and I recognise that they are still fighting for a return to normality, to be able to do what they love. We wanted to create a touching and honest film that everyone can connect to.”

You can watch the video below.

Last week, We Make Events announced that it was opening an online Speakeasy, which would run throughout December and up to January 8, offering offering workshops, support sessions, fireside chats and more.