Yamaha, Steinberg, Harrison forge strategic alliance

Yamaha Corporation, along with its wholly owned subsidiary Steinberg Media Technologies has announced a three-company strategic alliance with Harrison Audio to develop solutions for ‘substantially improving the workflow in the sound for film industry.’

The aim of the collaboration is to combine the strengths of Harrison’s large-format technologies and expertise with Yamaha’s wide range of post-production hardware equipment and Steinberg’s array of advanced DAW and software products to provide fully integrated solutions for improving the productivity of the entire immersive film sound workflow.

According to Yamaha, the complex nature of today’s immersive sound for film productions requires top-down, seamless compatibility between large-format mixing theatres, smaller footprint mixing stages and editorial suites. For this reason, ‘smarter and more efficient workflow improvements are needed to provide advanced file compatibility, control compatibility, and automation compatibility between each area by streamlining the top-down facility work flow while keeping the unique requirements of each area intact.’

"We are so excited about this opportunity with Harrison, a highly respected company with a long history in the film industry. Through this strategic alliance we will provide innovative solutions for our valued customers," commented Hogan Osawa, executive officer of Yamaha Corporation.

Steinberg managing director Andreas Stelling added: “We are elated to have Harrison with us. Their know-how will complement the fruitful cooperation between Yamaha and Steinberg for a sustainable future in a number of markets.”

“All of us at Harrison are extremely excited to be part of this exciting new alliance. To be able to partner with an industry giant such as Yamaha along with a highly respected company like Steinberg is a truly unique opportunity for Harrison. Together, we will combine a broad range of products and expertise to provide powerful solutions for our customers,” said Gary Thielman, president of Harrison Audio.