Emmy Lovell joins Napster as Chief Strategy Officer

Former Warner executive Emmy Lovell has joined Napster Group in the newly created role of Chief Strategy Officer. 

Lovell’s appointment follows the acquisition of Napster by virtual reality music firm MelodyVR and its rebranding as Napster Group. 

Lovell joins ahead of the launch later this year of the revamped Napster platform, which will be the first to combine immersive visual content with music streaming.

Reporting to Napster Group CEO and Founder Anthony Matchett, Lovell will be tasked with driving strategic direction and growth of the company during this era of change and beyond. 

“Innovation and disruption have always been at the core of the Napster offering and as we work towards the relaunch that spirit is more important than ever,” said Emmy Lovell. “Today, we work in a fast-paced and rapidly changing world which requires delivering more for artists and fans. I’m excited to do just that working alongside Anthony and the rest of the team.”

As a seasoned industry veteran, Lovell has held a number of senior digital roles, most recently as Executive Vice President of WEA Europe, part of the global artist and label services arm of Warner Music Group (WMG).

She has previously developed digital promotions for artists including Kylie and The Chemical Brothers, and lead campaigns for the likes of Gorillaz, Deadmau5 and Tinie Tempah.

Napster Group CEO and Founder Anthony Matchett said: “Emmy’s wealth of industry experience is going to be a real asset to Napster. She truly values the importance of musicians and their craft and is a champion for artist rights and compensation. We’re thrilled to welcome Emmy to the team and I look forward to us working closely together as we relaunch the Napster brand.”