Genelec G Lab

Genelec launches new G Innovation Lab, targets AI and software development ideas

Starting with a Discovery Event Pitch Challenge this August, Genelec aims to recruit a team of ‘start-up minded’ individuals to share ideas and learn more about the pro audio industry and how they might help the industry with innovative ideas.

Genelec says “we understand that the huge changes in the way audio content is produced and distributed, plus developments in machine learning, AI and service based business models means that new and creative ways of thinking will be essential in the future.”

Opening this August in Kuopio’s KPY Novapolis Microkatu, The Lab’s location aims to foster links with regional universities and educational institutions.

Many of the methods and links to education mirror the successful ‘Incubator’ Abbey Road Red campaign which has run for five years and seen studio owner Universal Music Group work with promising candidates.

A Discovery Event Pitch Challenge takes place on the 23rd and 24th August, and is a hybrid live and online event. At the event, entrepreneurs will be given a chance to present their ideas to a panel of senior figures at Genelec.

Genelec Managing Director Siamäk Naghian comments:

“The ongoing transformation in our society, technology, industries, and audio community is profound and extremely exciting. Our own success as a company has always been fuelled by individuals determined to push the boundaries of their imagination, and we see the G Innovation Lab as an essential vehicle for unleashing the hidden creative potential existing in our local community, and attracting new talent to the region.”

Entries for the Discovery Event Pitch Challenge are now open, and you can apply here.