ISE welcomes partnership with VR Days Europe festival

Integrated Systems Events, producers of the annual ISE exhibition, has announced that it is teaming up with the VR Days Europe festival which takes place in Amsterdam from 25-27 October 2017.

VR Days is a celebration of virtual and augmented content, creativity and production that takes place in five different venues across the Dutch capital.

Now in its third year, VR Days Europe 2017 will be comprised of a mix of events and will feature a range of keynotes, sessions, workshops and seminars. ISE will provide content, marketing and organisational support for VR Days Europe while in return, VR Days Europe will produce a new VR Days event at ISE 2018.

VR Days Europe 2017 comprises five key components, including the VR Days Europe Conference, held at the DeLaMar Theatre, which will showcase the leading VR and AR creative professionals in a dedicated one-day conference. Expert Tracks, hosted by personnel working on content, technology and research, will explore vertical market sectors such as media, arts, entertainment, healthcare, education and enterprise solutions.

Meanwhile, the VRackathon will see VR experts tackle technical challenges set by companies and organisations, a CineMart will feature a jury of VR film and technology leaders who will debate projects looking for finance and distribution, and the Church of VR will showcase the latest VR content. VR Days Europe will also feature an exhibition and the Halo Awards which will honour leading AR, VR, and MR projects.

“The use of augmented and virtual reality products and solutions is already playing a significant role in the AV business for both our exhibitors and attendees – there is much to learn and much to get excited about,” said Integrated Systems Events’ managing director Mike Blackman. “It’s vital that ISE is able to provide a platform for companies and individuals that are keen to understand the current state-of the-art, what’s available today and what’s coming in the future.”

VR Days Europe Festival director Benjamin de Wit added: “Our mission is to unite the VR and AR communities, to inspire creative minds and to drive business forward. I am delighted that we are working with ISE as we complement one another perfectly.”

Tickets for VR Days Europe are now available online at