Screenshot 2021 01 15 at 09.47.20 uai - Audio Media International

NAMM 2021 in numbers: Believe In Music Week ‘attendance’ tops 93,000

Last week’s NAMM Believe In Music Week drew a virtual attendance of 93,226 from 187 different countries and territories, after the physical iteration of the show was canned due to the COVID-19 outbreak.

Taking place as a virtual event from January 18-22, NAMM Believe In Music Week saw an array of industry leaders, educators, buyers, music makers and other industry professionals gather online for a comprehensive programme of product launches, training sessions, expert talks and performances.

Other key numbers from the five-day event include:

983 – the number of special sessions and event held between January 18-22
611 – hours of live-streamed and programmed content
200 – education, training and professional development sessions
391 – speakers involved in the event
1,227 – the number of brands that participated in the Market place to showcase new products and technologies
768 – brand events held throughout the week
500,000 – US dollars in charity donations raised

“While we knew we could not truly replicate The NAMM Show, we felt that this unprecedented time made it even more important for us to gather the global industry with a Marketplace to launch new products, provide an extraordinary education campus and to bring everyone together as a community to promote music and to set the stage for industry recovery and growth,” said Joe Lamond, NAMM president and CEO. ‘What surprised me the most was the incredible amount of quality content that was created by NAMM and our members for Believe Week and the fact that we might have inadvertently just created the best music social network out there.”

Leading figures from across the industry also hailed the event as a big success. 

David Glaubke, director of corporate communications, HARMAN, commented: “The NAMM team’s creativity represents the best of ‘the show must go on’ spirit by providing HARMAN and the rest of the industry with a platform on which we can connect with our customers. Believe in Music week is a brilliant use of technology that brings forward programs and products to individuals who might not ordinarily have the opportunity to attend the show. While we wish we are all together in Anaheim, we are pleased that NAMM was committed to delivering the best possible experience.”

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Alan Macpherson, CEO of L-Acoustics Americas, added: “This year, rising to a new challenge with its Believe in Music week, NAMM proposed a well-thought-out alternative to the in-person show and has accompanied us as we built our show presence. The new format is providing excellent opportunities for interaction with new and existing clients and a platform for us to present our products and services to a wide and varied audience. L-Acoustics is proud to be part of Believe in Music.” 

“We’ve been thoroughly impressed with the overall virtual experience of NAMM: Believe in Music week,” said Abby Kaplan, VP of global retail sales at Shure. “While we miss seeing everyone in person, we have still been able to connect with customers, introduce them to our products, and do planning with our channel partners. The well-thought-out digital platform has enabled us to continue conducting giveaways, live streams, and live chats to new customers as if we were in person. We are optimistic about the year ahead and look forward to seeing everyone in 2022.”

The Believe In Music platform is accessible until February 28.

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